Indian smartphone market: How Samsung, Xiaomi, Vivo, OnePlus and others fared

Gadgets Now Bureau | Jul 25, 2020, 10:07AM IST

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Indian smartphone market: How Samsung, Xiaomi, Vivo, OnePlus and others fared

Smartphone shipments in India saw a decline of 51% year-on-year in the April-May-June quarter (Q2) of the year 2020, as per the latest research from Counterpoint’s Market Monitor service. The lockdown to contain the spread of Covid-19 resulted in zero shipments during April. However, the market is gradually appearing to return to normal. Wonder how the biggest companies in the Indian smartphone market performed? While Xiaomi continued to hold its number one position, Samsung made rapid gains, as per the report. Here's looking into how Samsung, Xiaomi, Vivo, Realme, Oppo, OnePlus and others fare

Xiaomi: Continues to lead market, launched its most-expensive smartphone in India yet

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Samsung: Recovered fastest, back to No. 2 position

Samsung recovered fastest as it reached 94% of pre-Covid levels becoming the second-largest brand during second quarter of 2020. The company saw its market share jump to 26% from 16% in the previous quarter. Revamping the M-series and launching it in offline channels together with new schemes like Samsung Care+ helped the brand to further to restore its position in the Indian market. Samsung also has a diversified supply chain compared to its competitors. It was the first brand to reach almost full manufacturing capacity by the end of June.